PAYPAL + BRAINTREEE
Launching One Touch Payments to consumers and developers at the same time.
The Campaign
1) Get consumers excited to pay faster & easier.
2) Get developers to implement the tech for their companies.
The Font
The headlines are set in a custom typeface that’s perfect for coding with. It was created for the campaign and distributed for free to developers.
The Design
The blue background type is programing code for moving money between accounts.
Since we were aiming to reach coders, we hid messages where they'd likely be looking–the source code of websites. (Many engineers use a second screen devoted to page code while viewing the web.)
