LOCALIZE
Keeping Apartment Hunters from Becoming the Prey
My strategy for Localize, a real estate data startup:
New York City real estate brokers always try to paint a rosy picture. Localize.city will tell you the truth, even when it's ugly, so you know you can trust us.
Originally created for social, the strategy and concept eventually became this citywide print and outdoor campaign created by NYC agency “Interesting Development.”
