AMEX UNSTAGED
Brand identity design for Unstaged concert series
The Assignment
Amex Unstaged is a concert series that aims to be “more real” and get you closer to artists. They needed a brand identity that reflected this.
The Design
I was inspired by the ubiquitous tape covering artists’ instrument cases and amps. From new bands to world-famous acts, they all use this to identify themselves backstage.
The Result
I created a simple and flexible design system that Amex used everywhere, from Broadcast to Posters, to Digital and social.
